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What To Do After Hitting Publish: A Content Distribution Checklist
When you publish a post or an article for a blog or online publication, you want to make sure that your content is seen by as many people in your target audience, as possible. Simply writing the...
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Six Tools Every Content Creator Should Know About Now
Content creators are always looking for the latest and greatest tools to inspire, save time, improve writing and stay organized. We’ve got a list of six free or inexpensive online tools you should know...
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Stop Making These Excuses and Start Creating Content Now
If you’ve been reading the Scribewise Blog for any period of time or have been following the ever-changing trajectory of the marketing and communications industry, you know that content marketing is a...
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4 Ways Content Marketing Is Like Running A Race
I’m in the midst of training for the Broad Street Run, a popular 10 mile race down one of Philadelphia’s most iconic streets. Running serves as an amazing metaphor for much of what we experience in...
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5 Compelling Arguments to Prove Content Marketing ROI to The Boss
As content creators and marketers, we understand the many benefits of creating interesting and useful content and sharing it with relevant audiences to drive business results. But our bosses, the...
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Quick Ways To Repurpose Content When You’re Short On Time
If there’s one thing content marketers are lacking these days, it’s time. We’re all very busy, often juggling multiple responsibilities and wearing many hats within our organizations. We know that...
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Why Smart Brands Are Leveraging User-Generated Content
Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media,...
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5 Must-Have Qualities For Successful and Smart Content Marketers
So you want to work in content marketing? Excellent choice! While developing smart content as a marketing strategy is not new, “content marketing” as a recent buzzword and career choice is taking the...
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What The 2014-2015 TV Season Has To Do With Content Marketing
For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me, you may be getting your show...
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The 5 Professionals You Need On Your Content Marketing Dream Team
I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for...
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Taking Content Marketing Back To Basics In 2015
When it comes to the fast-paced marketing and communications industry, it’s easy to get caught up in the latest fads, trends, and shiny new social media networks. Snapchat’s the latest craze among...
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How To Write Enticing Sales Copy To Support Your Content Marketing Efforts
We talk about content marketing strategy and tactics here all the time on the Scribewise Blog, but sometimes it’s easy to forget the reason WHY we spend so much time and energy creating unique,...
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Writing Great Content and Fitness: They Have More In Common Than You Think
Did you ever stop to think about how closely aligned the discipline of writing (and more importantly, writing well!) is to the discipline of fitness and working out? As I sweat my way through FOCUS...
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Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers...
Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands...
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5 Things You Need To Know About Content Marketing Right Now
The world of content marketing is ever-changing and evolving. In the midst of your busy day-to-day, it’s not always easy to stay on top of the latest industry shifts and trends. To help you keep up...
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Four Ways to Build (And Rally) Your Community Around Your Content
Here at Scribewise, we’ve already covered extensively why content marketing is important, the types of people you need on your content marketing dream team, the best way to distribute and promote...
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5 Ways To Keep Your Content Marketing Fresh
When you’re producing content for a product, brand, client, or company day in and day out, it’s easy to get a little burnt out or uninspired. After all, we’re busy professionals with mile-long to-do...
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6 Ways To Spring Clean Your Content
With the official start of spring on Sunday, warmer weather, sunshine and longer days are finally upon us. Another interesting thing that happens this time of year? Many of us tend to feel the pull to...
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Content Marketing Lessons From One Month Binge-Watching Gary Vaynerchuk
I have a confession. Okay, so I may have been living under a marketing rock for the past decade, but in the last month or so, I’ve newly-discovered Gary Vaynerchuk. Of course, I had heard his name and...
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4 Reasons to Participate In Your Company’s Content Marketing Program
I know, I know. You’re already super busy at work and I’m very sorry to add one more task to your never-ending to-do list. However, I promise this assignment can actually help further your career. So,...
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Here’s What Brands Need to Know About Facebook Live
Halfway through 2016, savvy content marketers understand that video is an extremely important part of a content marketing strategy that drives results. However, it’s no longer enough to simply create...
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Add These 6 Items to Your Content Marketing “To-Try” List
Forget about your to-do list…instead, create a “to-try” list. When it comes to content marketing, there’s so much out there you’ve probably tried…but there’s also many initiatives and ideas that...
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Your Content Marketing Social Media Distribution Checklist
Congratulations! You feel like you’ve finally got a handle on this whole content marketing thing. Now that you’re churning out awesome content, you need to make sure your target audiences are actually...
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